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What Is Content Syndication? How to Use It to Grow Your Business

Did you know that 66% of marketers are expecting their content marketing budget to increase in 2022?

As a business owner, you know that creating high-quality content is essential for attracting new customers and growing your brand. But what do you do when you don’t have the time or resources to produce fresh content regularly?

Content syndication can help. By republishing your best content on other websites, you can reach a larger audience and drive more traffic back to your own site.

Keep reading because, in this post, you’ll learn exactly what content syndication is and how to use it to grow your business.

What Is Content Syndication in Marketing?

In a nutshell, content syndication is the process of republishing your content on other platforms. This could be done through a third-party service or simply by manually sharing your content on social media or other websites.

There are a few key benefits to syndicating your content:

1. It Helps You Reach a Wider Audience

When you share your content on other platforms, you’re essentially increasing its reach and exposure. This means that more people will see it and, hopefully, engage with it.

2. It Helps Build Backlinks

Every time your content is shared on another site, you have the potential to build backlinks. Backlinks are important for SEO purposes as they signal to Google that your site is popular and relevant.

3. It Establishes You as an Authority

If your content is being picked up by other websites, it helps establish you (and your business) as an authority in your industry. This can do wonders for your reputation and visibility online.

How to Implement Content Syndication

Now that you know what content syndication strategies are and some of their key benefits let’s take a look at how you can start doing it.

There are a few different ways to syndicate your content:

1. Use a Third-Party Service

There are several different content syndication services out there that can help you share your content on a wider range of platforms. These services typically have a network of websites and/or social media accounts that will share your content.

2. Manually Share Your Content

If you don’t want to use a third-party service, you can always manually share your content on other platforms yourself. This requires more effort on your part, but it can be a more cost-effective solution.

3. Republish Your Content

Another option is to simply republish your best-performing pieces of content on other sites. This could be done through guest blogging or by submitting articles to directories and blogs.

Ready to Start Using Content Syndication?

Content syndication can be a powerful tool to grow your business. By sharing your content with other websites, you can reach new audiences and drive traffic back to your site.

This process is simple and easy to do, but it requires some upfront planning so that you know which sites will be the best fit for your content.

Once you’ve created a plan and started producing syndicated content, sit back and watch the traffic roll in! Are you ready to get started? Check out our blog for more articles like this one.

The founder and CEO at ThriveVerge, The Verge, and Thrive Revolution. He launched Thriveverge in 2016, a leading behavior change technology, business, media, and entertainment company with the mission of ending the collective delusion that burning out is the price we have to pay for success.


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