These days, people’s attention spans have shortened. Every second, they are bombarded with different types of content, and reading a long article is too time-consuming. In addition, text posts have very little chance of competing with interesting, engaging videos on the internet.
Video Marketing Strategies
This is why it is important to incorporate videos into your marketing strategy, regardless of the size of your business. Over the last few years, videos have become one of the most engaging forms of marketing strategy. Also, videos effectively help in engaging users and driving traffic to your website.
If you own a small business, you may feel that creating high-quality, engaging videos is complicated. But that is no longer true. You do not need expensive equipment or a professional videographer to make interesting videos. All you need is a good-quality smartphone or computer system and an online video editor.
1. Quality over quantity
You would not want to launch your marketing campaign with an average video, right? The quality of your video has a significant impact on the way your target audience perceives your brand. You may feel that only fancy cameras and editing equipment can help you create a good-quality video. But that is not true anymore. Even a smartphone can help you achieve this!
When it comes to editing a video, multiple online video editor options are available on the internet. InVideo is a great option for both beginners and more experienced professionals. Most of these video editors offer all the essential features you will need to create quality content. And the plus point is that most of these features are free to use too.
However, if you need to use some specific advanced features, you can upgrade to the premium membership of your video editor. While selecting a video editor, make sure that you go for the one that fulfills your video editing needs and not the one that is famous among professional editors.
According to a study, it was revealed that about 62% of the users have a negative perception of a brand that publishes a poor quality video. This is why you must make it a point to post only good-quality videos, even if they are short!
2. Repurpose your blogs into videos
It is not always necessary to start from scratch and come up with fresh, unique video ideas. But it is always a great idea to recycle your existing content into something much more enjoyable. For example, if you have blog posts that your target audience has liked in the past, you can repurpose those into videos.
By repurposing your blog posts into videos, users that may have passed on your blogs earlier can be targeted again with a format they prefer more – videos.
There are multiple software options online that allow you to convert your written content into videos. One of the most popular software for repurposing blogs into videos is Lumen5. It uses artificial intelligence to automate video creation!
3. Use keywords in your videos
Keywords are one of the most important ways to target potential customers. Although incorporating into videos may seem a little tricky at first, it is not. You can create a clear transcript using keywords relevant to your brand or product and services—YouTube auto-transcribes videos. So, when users type in the keywords, your video will pop up in their search results!
The key to using keywords is by mentioning the most relevant ones in the first few seconds. After that, you can use the keywords in the video in a much more natural way.
To ensure the accuracy of the keywords, we recommend that you edit the transcript after uploading the videos on YouTube!
4. Use live videos to interact with your audience
The best way to connect with your audience is by directly speaking to them. And what is better than live videos for this? Many social media platforms have live video features. These days, the most famous one is Instagram. It has a very easy-to-use interface and a lives video feature. Even if you are new to Instagram, you will not face any difficulty using the live feature.
By going live on your social media page, you can easily strengthen your audience engagement and grow your business.
The best way to do a live video is through a Q&A session. Before going live, you can post a story on your page requesting your audience to drop in their questions and queries regarding your brand. This will give you an ample amount of time to prepare for the live session too. Or, you can even do an impromptu live Q&A session.
5. Optimize the video content for different devices
Considering that more than half of the population now owns a smartphone, they use it for pretty much everything, including watching videos. To help grow your business and target a more extensive base audience, you must optimize your videos for different devices, such as smartphones and tablets.
Additionally, optimizing your videos for different platforms is important, such as Instagram, Facebook, YouTube, Twitter, TikTok, etc. This is because a video on YouTube may not play the same way on another platform like Instagram, as their displays are different.
Also, you must utilize every video format that offers. For instance, Instagram offers two types of video formats. First, IGTV (Instagram TV), which can be as long as you want. Second, Reels, which are of a maximum duration of 30 seconds. You can create videos for each of the formats separately.
As a small business, creating good-quality, engaging videos may seem overwhelming. So before launching a video marketing strategy, it is important to set your goals, create valuable content for your audience, and remain true to your brand.
Also, make it a point to measure your results after the campaign to see which of your strategies worked and which did not. This will help you focus more on what worked for your brand, and you can accordingly create more video content along the same lines!