The Oscars were looking for a better theme than just honouring the best movies, and the Arclight and Pacific cinema chain closed down, giving them the theme they needed to spread the message to save theatres.
The announcement of Pacific Theaters seeing no economically best path for reopening their outlets in California, which included the noteworthy Cinerama Dome in Hollywood, cut through the industry on Monday. It caused people to rethink the movies they saw there in the past.
The Actor, Joseph Gordon-Levitt, Tweeted:
“I’m so sad. I remember going to the Cinerama Dome to see ‘Star Trek IV’ with my dad when I was little. So many memories since then.”
Many people took to social media to share similar stories. Many recalled how they loved seeing “The Wind and The Lion” when they were kids in the mid-1970s. Many remembered watching Sean Connery, one of the standout names in this year’s Academy Awards, in the ‘In Memoriam’ segment.
The Oscars have worked and been known as the primetime commercial for movies, celebrating the past and present and promoting everything globally. The year of the Pandemic may have kept people’s excitement from going for entertainment. However, when it comes to the future of theatres has got gloomy clouds over it.
Many people love going to theatres as a change of pace. Still, if public-health concerns continue regarding gatherings and crowded indoor events, people will surely start forgetting and become out of touch with theatres.
The social media conversation about recalling the times at the theatres quickly turned to “save”, particularly the Cinerama Dome. One can only hope that a consortium or a company like Netflix (that brought Egyptian Theater last year) will recognize the theatre and come to help it and increase its chance of surviving.
A question that remains a mystery is what will happen to movies or going to movies? An encouraging sign like the box-office results of the pandemic-best for Godzilla vs Kong in the US, a movie that needs a screen as big as you can get, has gotten delayed released, or some other issue is like taking a big step backwards.
This environment is also making Awards shows suffer. The Grammys and Golden Globes faced disappointing show ratings, and it has been said that the Oscars, which are to air on April 25, may have even more bleak forecasts.
However, the event organizers have kept going and thought ahead with a less virtual presentation, which they think will help lift the spirits and get people excited again.
Nonetheless, the reaction towards the Arclight and Pacific news shows that the movie industry is at an unsubstantial crossroads, giving the celebratory event a more needed and urgent mission.
The movie to win the best picture of the year will achieve the most exposure it will ever get from people watching from home rather than at the theatre seat. The movie industry is getting ready for the summer and fall and has higher hopes of what will happen to what got offered to them.
They hope to remind people of what they are seeing and missing, which could be one of the most important tasks to accomplish by the Oscars.