Social media apps and social media platforms are everywhere. Because they’re so helpful, they’re worth trying. Social media has become the most common form of communication worldwide.
In this article, we will explore how these social media platforms are helpful for digital marketing and why they deserve your attention.
Top Social Media Platforms in 2023
1. Kik
Kik is a messaging app dubbed “the next big thing” in social media, and for good reason. Regarding the Kik user statistics, are there 15 million active users monthly? Kik is different from other apps because it’s not linked to a vanity phone number or email but allows users to create usernames without providing a telephone number. Usernames are more accessible for people to remember and give a sense of security.
For a company, the best way to use Kik is to do a sponsored hashtag campaign. The reason is that it allows companies to reach out to potential customers and possible clients more conveniently than other social media platforms. In terms of marketing, this platform has been used by companies such as Adidas and Air Canada.
2. Instagram
Instagram has over 1 billion active monthly users! It’s also the service that has the most direct influence in changing a buying decision. Did you know that a customer is 114% more likely to purchase a business they follow on Instagram? Enterprises use it by having their users post pictures of themselves using or wearing company products, which spreads word-of-mouth advertising and brand awareness.
Another tool that Instagram has is Instagram Stories. This feature allows users to share moments from their lives with friends and family, and companies can use it to connect more closely with customers.
Also, if you want to cooperate with influencers, Instagram is the best place.
3. X.com (Formally Twitter)
Despite its large user base, Twitter is one of the most overlooked social media channels out there. It is a great social media platform for businesses because it allows companies to engage with their customers. On Twitter, a business can post comments and questions relevant to its industry or product and follow a specific hashtag. This engages users with similar interests and encourages discussion about the company.
Twitter can also be used for customer service and announcing promotions and deals. With real-time quotes and pictures, Twitter is an excellent tool for updating customers about upcoming sales or events you’re hosting. This kind of promotion makes consumers feel closer to the brand, making them return for more.
4. Pinterest
Pinterest is a visual app that allows users to engage with content that interests them through visual graphics called “pins.” The main reason businesses should use this platform is because it’s very easy to understand. A user has to look at your posting and click on it if they’re interested. And because most users of Pinterest tend to be women, this also is an excellent way for businesses that cater specifically to female customers and clients to increase their brand awareness and customer engagement.
5. Reddit
Anyone who has used Reddit before knows that the community there calls itself “the front page of the internet.” Popular posts can easily go viral and reach out to a wide audience. Reddit is an appealing platform for businesses because it allows companies to post their content and use specific subreddits (pages dedicated to particular topics) to raise brand awareness and add personal touches. Also, it will enable brands to connect with customers directly on a personal level, leading to strong emotional connections.
6. LinkedIn
LinkedIn is different from other social media platforms because marketing your business online is more professional. Using LinkedIn, companies can display their work portfolios and updated resumes, making this an excellent tool for people looking for a job or a company to hire them. This is also a perfect platform for businesses to network with other companies, which can lead to better business opportunities down the line. Also, with LinkedIn influencers, companies can spread their brand visibility to a broader audience.
7. Facebook
Don’t worry, and we remembered Facebook! With almost 3 billion (2.89 to be precise) active monthly users, this is the biggest social media platform businesses can use. Facebook allows users to create profiles for themselves, while companies have pages connected with the shapes of their respective owners. This makes it easier for brands to communicate with customers personally.
Facebook allows companies to post status updates related to their industry or products, which can attract potential customers and new fans to the page. It’s also an excellent platform for companies that want to conduct an online survey or contest to get more market research for their business. One of the best things about Facebook is that it allows businesses to show actual photos and videos of their products or services, which can generate more customer excitement.
8. Snapchat
Snapchat is a multimedia messaging app known for its unique and brief approach to communication. Snap Inc. developed it, and it was first released in 2011. Snapchat is primarily a mobile app available for iOS and Android devices.
Here are the top three features of Snapchat:
- Disappearing Messages (Snaps): Snapchat’s defining feature is the ability to send photos, videos, and messages that automatically disappear after a set time, ranging from a few seconds to 24 hours. This feature provides privacy and encourages more authentic and spontaneous sharing.
- Stories: Snapchat introduced the “Stories” feature, allowing users to share a collection of photos and videos that stay viewable for 24 hours. Stories are a great way to document your day, share experiences with friends, and get creative with filters and stickers.
- Lenses and Filters: Snapchat offers an array of fun and interactive augmented reality (AR) filters and lenses that can transform your face, add special effects, or change your surroundings in real time. These filters and lenses have become a popular feature for entertainment and self-expression.
Conclusion
With all of the features social media platforms offer, it’s no wonder they’re such a popular tool for digital marketing. The most important thing to remember is to know your audience and what resonates with them before posting on any of these sites. For example, you should use Instagram instead of LinkedIn to reach a younger audience.
Besides these two, you can also use Kik, Reddit, Twitter, Facebook, and Pinterest to your advantage. Ensure you refrain from spamming and over-promoting since this can easily backfire if not done carefully. Also, it’s a good idea to create a content calendar or a plan of action before posting anything on any of these sites – people want to see unique things each time they visit your social media accounts, and it’s your job as a marketer to make that happen.
So what are you waiting for? Try these platforms out for your business; you won’t regret it!
