You want to ensure your business number stays in the minds of potential customers. A vanity phone number can help you do that.
Whether 1-800-FLOWERS or 1-800-GOT-JUNK, a memorable and easy-to-dial number makes your business instantly recognizable.
A reputable provider offers toll-free and local vanity numbers in every area code nationwide. Let’s explore the reasons why your local business needs a vanity number.
Easy to Contact
A vanity number is a great way to promote your business on marketing materials like brochures, flyers, and business cards. It also makes it easy for potential customers to remember how to contact you, even if they don’t have your information. When prospects have an easy-to-remember number, they’re more likely to call you than another company in the same industry.
A memorable, recognizable vanity phone number is especially useful for print and out-of-home advertising campaigns such as billboards and radio, where your advertisement is only seen or heard briefly. This is because a vanity phone number is easy to recall and stays in the mind of consumers long after the ad has run (look at how many people still remember 1-800-CHARTER).
A local or toll-free vanity telephone number is the perfect tool for small businesses that need help attracting more customers. Whether you’re a solopreneur or have a small team, plenty of vanity phone number services offer various features, such as CRM integration and reporting tools. Some even provide vanity numbers that can be routed to any device, so your clients can reach you at all times of the day – no matter where you’re working.
Easy to Track
A vanity phone number allows businesses to track calls, providing data that helps them assess the performance of each marketing channel. Whether by following the date, time, originating phone number, or duration of each call, vanity numbers make it easier for companies to identify which campaigns generate the most calls. Studies show that a memorable phone number can increase the response rate of your ads by up to 40%. People remember the number better and are more likely to dial it when looking for a service provider. To establish a presence in the 310 area code, you can buy 310 phone number from various telecommunications providers.
Vanity numbers are great for advertising, especially in print media, billboards, or broadcasting channels where your audience only interacts with your advertisement briefly. They also integrate your brand identity into your logo and other marketing materials. For example, you can use a local vanity number incorporating your area code to connect with your target market in your city or state, such as 1-800-PIZZA-99 or 1-877-LOVE-ROSE.
A vanity number perfectly communicates your business’ value proposition to potential customers and clients in a single message. It makes it easier for them to remember your business’ name, allowing you to establish yourself as a leader in your industry. A vanity phone number is also a good idea for promoting special promotions and services, as it can help you generate leads that are more likely to convert into sales.
Easy to Remember
A vanity phone number helps potential customers recall your business. This makes it easy for them to call your company, especially if they saw your advertisement on TV or radio or found you at a trade show. This increases call volumes and also leads to actual buyers. Using your brand name in the number or a short word that describes your company is one way to make a vanity number memorable. 1-800-FLOWERS is a good example of this strategy.
Your business’s name in the number greatly impacts branding and gives your company an official feel. A memorable vanity number can provide a competitive edge in the marketplace for home service professionals like plumbers, electricians, landscapers, and roofers. When someone wakes up to a leaky roof or a clogged drain, they may remember your number and contact you first. With a virtual phone system provider, getting a local or toll-free vanity number is simple.
A quality provider will offer a large selection of available numbers. They can include both local and toll-free options, as well as international dialing. Depending on your business needs, you can choose multiple lines with different branded vanity phone numbers or one number that can be routed to any device. Many providers offer other features to help your business, such as CRM integrations, voicemail, and WiFi calling.
Easy to Market
Even in a world where many people can access unlimited SMS plans and mobile phones, the telephone remains the most trusted way for businesses to reach potential customers. When a business can offer a memorable number, it becomes easier for prospects to recall the company and contact them with inquiries or to make a sale. Vanity numbers allow businesses to reinforce their brand personality and message the same way a tagline or ad headline can. Vanity numbers are available in local and toll-free options, so whether your business is looking to penetrate a new market or gain credibility as a national brand, there’s an option for you. In addition, some providers offer several marketing tools, including auto attendants with customizable greetings and voicemail-to-email options to make customers feel welcomed by your team when they call.
To maximize the benefits of a vanity phone number, use it in all your marketing materials, from website to social media. Also, add your local vanity number to your business signs, vehicle bumper stickers, and any printed materials you may have. Lastly, consider using your vanity phone number in your text messaging campaign. It’s a simple and cost-effective way to share important information like sales or promotions with your audience.
