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What PR Pros Should Know About Cybersecurity

What is PR in cyber security?

The use of the Internet has made communication cheaper and faster. Across the globe, electronic devices such as computers and phones are now interlinked through the Internet. Now that sharing information is as simple as clicking a button, online data security has become a crucial concern.

Know About Cybersecurity

Precisely knowing what sort of infrastructure is meant to protect an organization’s internet data is now vital. Public relations officers as well as certified full stack developers in companies or organizations must now be aware of this at all moments.

Cyber security involves employing various security mechanisms to protect online data, computer systems, and cloud infrastructure from cyber assaults. The computing security mechanisms include using blazing SEO residential proxies, internet firewalls, defensive computing tactics, etc.

Hackers use targeted cyber-attacks to gain sensitive information from clients to profit. Passwords, personal information, and other sensitive documents are the usual targets for these attacks. Such attacks are a breach of privacy and are criminal acts. In the recent past, businesses have lost millions through cybercrime.

Forms of Cyber Security

Cyber security covers both hardware and software components of our electronic gadgets. The aspect of cyber security is categorized into various types, which include:

Application Protection

Most organizations rely on tailor-made applications for data collection and client communication. When designing applications, it is critical to include the appropriate security measures. The security measures are implemented in the development, testing, and installation stages.

Strong passwords combined with multi-factor authentication for user authentication are an example of a security measure.

Cloud Safety

Cloud computing relies on the virtual storage of data in servers. Common cloud storage systems in use include Google Drive, Microsoft OneDrive, and iCloud. An organization can also employ its server for data storage. Security features such as backups, identity verification systems, and access controls help safeguard cloud data storage.

The SASE architecture for system architecture combines wide area network (WAN) capabilities with cloud-native security technologies to securely link users, systems, and endpoints to applications and services everywhere.

Network Security

Computers rely on a network to share information. Such networks provide a loophole for cyber-attacks. Malicious software can infiltrate the systems and cause massive data breaches. Creating firewalls helps prevent the entry of unauthorized malware.

Email security is also a critical concern due to its use as a social engineering scam platform. An example of a social engineering scam is phishing. A scanning tool should always be in place to scan email attachments before downloading them to any business computer.

Operational Security

This is a risk management strategy that focuses on reducing vulnerabilities in a network’s day-to-day operations. This security measure aims to reduce data breaches. The security strategy ranks cyber-attack risks and creates countermeasures. Sound policies and training of company staff on cyber security protocols can help protect sensitive data.

Why Invest in Cyber Security?

History is a good teacher when it comes to business strategies and measures to adopt. Cyber-attacks like the Melissa virus in 1999 are proof of the harm criminal spyware and malicious software can cause to enterprises. By enhancing cybersecurity, a business reaps the following benefits:

Remote Working

Employees’ working environments are more flexible, as they can opt to work remotely without exposing firm data to hackers. With features such as firewalls and anti-viruses, computers are safe from malicious malware.

Improved Public Image

Cyber-attacks slow business growth. During such attacks, business operations are completely paralyzed, and sensitive information is lost or altered. Clients are cautious when it comes to data handling.

A cyber-attack might result in the termination of contracts. In the recent past, severe data breaches have also resulted in the drastic reduction of a company’s net worth within minutes of a cyber-attack on listed firms.

Safeguarding of Revenue Streams.

Businesses have a legal obligation of protecting clients’ data. Data breaches are a violation of this right. Most clients may opt for compensation when their data is compromised. The compensation process can be very costly due to hefty litigation fees and payments. By investing in cyber security, a firm can avoid such losses.

Enhanced Productivity

During cyber-attacks, the critical task at hand is finding the sources of the malicious software. After the source is discovered, the next step is coming up with a countermeasure to minimize data loss. Such effort diverts the company’s resources in non-profit-making tasks.

Designing a Cybersecurity Policy

Technology is evolving at a drastic rate, and a company needs to keep close tabs on cybersecurity models that are coming up. This will ensure they are always one step ahead before a cyber-attack occurs.

This, therefore, means that security models should be regularly analyzed to measure their effectiveness. A cybersecurity model should always be implemented as per the cybersecurity policy of an organization.

The steps to be taken to design and implement a cybersecurity policy in a company are:

1. Analyze your Company’s Data

Sensitive data in an organization is broad and needs to be categorized based on the source and risk involved. By doing this, a business can come up with a cyber security framework that touches on all data from the data source, to the final destination.

2. What are The Possible Threats?

Hackers employ an array of tools and software to get data. The threats should cover both external and internal factors. External threats are such as the risk of phishing through the use of malicious software. Internal threats include unscrupulous staff who may relay sensitive data to third parties at will.

3. Design and Implementation of a Cybersecurity Policy

Based on the vulnerabilities at hand, a company should employ the services of a cybersecurity expert to come up with a data protection policy. The policy is a detailed manual on internal and external controls meant to ensure data safety.

Cybersecurity is a broad market. Different firms have specialized in various cyber security threats ranging from SQL injection, password attacks, malware, Emotet, and even denial of service (DoS).

A deep understanding of business operations comes a long way in assisting a firm to employ the right cyber security strategy. A public relations professional is, therefore, a vital part of the cybersecurity policy formulation process.

They act as a link to both clients and employees. This is because they promote sensitization of cyber risks and measures a company has implemented to protect sensitive data.


Cybersecurity requires an inclusive approach if it is to be effective in the protection of sensitive data. Both clients and staff of a company should be updated on current events.

In a business, everyone has a role to play. Consistency is crucial when it comes to cybersecurity. A minor lapse in security for a few seconds can result in huge losses. With such a great impact on data safety, cyber security is bound to grow and diversify in the coming years.

The founder and CEO at ThriveVerge, The Verge, and Thrive Revolution. He launched Thriveverge in 2016, a leading behavior change technology, business, media, and entertainment company with the mission of ending the collective delusion that burning out is the price we have to pay for success.


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