It’s no secret that organic website traffic is crucial for the success of any online business. Without a steady stream of visitors coming to your site through organic search, it can be difficult to achieve your desired results. In this article, you will read some practical tips that you can follow to help increase your organic traffic and boost your business!
Organic Website Traffic
On-Page SEO
Search engine optimization is the single most important thing you can do in order to be easily found on Google. The marketing team at Excite Media considers on-page SEO to be a valuable and necessary part of any website’s marketing strategy. There are many things that can be implemented to increase your website’s ranking on search engines.
You should use title tags and meta descriptions. These two elements play an important role in how your site is ranked by Google. Make sure both title tags and meta descriptions are well written, keyword-rich, and accurately reflect the content of your page.
It’s also important to use heading tags (Htags) to indicate the structure of your article or blog post. Htags help Google understand what your content is about, so they can rank it accordingly.
Use Long-tail Keywords
Long-tail keywords are longer phrases (usually three words or more) that are highly specific to a certain product, service, or topic. This strategy is using keywords that people would actually search for in order to find you.
Think about using some of the long-tail keywords your audience might use when looking for your products and services, and include them throughout the content on each page of your website. And remember that you don’t have to squeeze all those terms into one sentence. They can be spread out across paragraphs and even pages.
Here are some examples of long-tail keywords:
- “custom kitchen cabinets”
- “best organic dog food for huskies”
- “how to make a quilt using a pie crust”
- “can you paint over laminate countertops”
The great thing about using long-tail keywords is that they can help you achieve consistent organic traffic to your website. And the more targeted your content is, the better the chances are that potential customers will find what they are looking for on your site and become leads or customers.
Remove Content That Doesn’t Perform Well
All the content that isn’t getting organic traffic can be removed. The content that isn’t getting traffic, of course, is the one that hasn’t been optimized well for search engines, or it doesn’t have the quality to rank high on SERP.
If removing all your low-quality content is not possible (for example, if you’re removing blog posts with backlinks), then at least do it in phrases. For example, you could be removing a quarter of those posts every month until they are all gone and replacing them over time with new articles which are better optimized for SEO and user experience.
Create Content On YouTube
Well-edited YouTube content can help you drive consistent organic traffic to your website. The video content creation process is not as easy as creating regular blog posts, but it’s worth the effort once you’re done, creating a high-quality video that can help engage more viewers and lead them back to your site.
A good format will make it easier for people to find your content on search engines and social media platforms like Twitter or Facebook. Make sure that each of the videos has an attention-grabbing title, a short description, and tags that contain important keywords related to what your topic is all about. You also need thumbnails that can represent what your video is all about.
Use Influencers To Market Your Content
Influencer marketing has become a popular way to market content. And for good reason, it works! In fact, recent research shows that using influencers can result in 11 times the ROI of traditional digital marketing methods.
You need to find the right influencers because not all of them are created equal. You need to find those who have a large following and whose followers are likely to be interested in what you have to say. Identify your target audience and find influencers who speak to them directly.
Promote The Content On Social Media
Social media is something a lot of people use daily, so promoting your content on social media can be a good way to gain consistent traffic. It doesn’t have to be all the time, but promoting it every once in a while could help you get more views from people who may not have found your website otherwise.
You should consider promoting content that is relevant and will attract readers. If you feel like there’s something missing or needs improvement, then take some time out of your day for making those changes before promoting it again.
Organic traffic is essential for a successful business, so make sure you implement on-page SEO with long-tail keywords. Make sure to remove content that isn’t performing well and create engaging YouTube content promoted by influencers. Finally, make sure to have a social media marketing strategy to draw more attention to your brand. Good luck expanding your business!
