We live in a modern world where upgradation is a trend for every market in this competitive society. Today, digital communication has become an integral part of every business that helps them to interact easily with their target audience.
We bring you closer to one such revolutionary technology in the digital communication field-The CPaaS (Communication Platform As A Service). It is a cloud communication solution that helps businesses initiate real-time interaction with their target audience from their existing business application.
If you are curious enough to know how this integrated communication platform works and want to learn more about it, then be glued to us till the end.
Let’s begin…!!!
What is CPaaS?
CPaaS stands for (Communication Platform As a Service). It offers cloud-based communication services that allow you to add features like voice, call, Two Factor Authentication (2FA) in your existing business software using the API platform without changing the existing application.
With CPaaS solutions, you can efficiently engage with your customers; it enables you to create an interface for your consumers where they can resolve their queries and send you feedback about the product and services you are offering. Eventually, the technology will automatically lift your relationship with your customers.
How CPaaS Solutions Regulate Your Business Communication
CPaaS solutions are enriched with advanced customer communication channels that allow you to strengthen your bond with your customers and optimize business growth in linear motion.
Here are some CPaaS solutions that are proven highly effective, compatible with business approaches, and will help you streamline your business communication.
Automated Outbound Voice Call
The Automated OutBound Voice call is a prerecorded voice call that can respond to your customers and update them regarding the products and services. The advanced software works on text-to-speech assistance.
For instance, if you want to send reminders and other useful information to your consumers for a particular product or service by enabling this tech, you can generate an automated calling process that will provide them with every essential detail about their queries and requirements.
Automated Outbound assists you in stabilizing your business communication by exhibiting better consumer relations. It enables you to send notifications, updates, and important information to your customers and create a brand image for your business in the marketplace.
Missed Call Solution
Missed Call Services is an automated cloud-based solution that allows you to give missed calls that help you reach your customers and collect important data. It has the potential that can ease the lead process and create marketing campaigns at no extra cost. With the help of this service, you can establish two-way communication with your customers and efficiently grab your target audience’s attention. It can also act as a research device that can assist you in knowing trends in the market.
Missed call platform proves to be an effective marketing tool that helps you to gain insights into the performance and campaign success.
Google-Verified Calls
In establishing trustworthy communication, Google-verified calls play a crucial role. It is a verified identity signal generated by google for your business; by enabling this feature in your existing application, you can gain trust among your customer.
Google Verified calls improve brand identity as the logo, the reason for the call, and the brand are displayed on your customers’ mobile screens when you try to reach your target audiences.
Interactive Voice Response (IVR)
IVR is a highly responsive and advanced cloud telephony system that can respond to human voice and keyboard input into computer-generated pre-recorded voice. IVR Services can resolve customers’ queries related to products and services. But if customers’ queries are complicated enough to be solved, it redirects the customer to the potential agent who can resolve the query.
The IVR also helps you in conducting surveys & polls so that you can collect important data and know about the trends of the market. It boosts the company image and brand value as IVR conveys the company’s instant problem-solving approach toward customer queries.
Conclusion
Nowadays, where new products and service trends every day, customers expect more from the company like ever before. They want a channel where they can easily communicate with the businesses. CPaaS solutions cater to all customer’s as well as business needs by offering advanced cloud telephony solutions. That’s why we can say cloud communication platform act as a catalyst for businesses and help them grow by customizing and modifying their communication with customers.
