Your brand is one of the most powerful things out there. It will be the first thing that people think of. You want it to be a memorable one … and hopefully, one that can last for decades, if not longer. But there are things to consider when it comes to creating brand name ideas. There are excellent options out there to help you, like Namify. Perhaps you want to try things yourself first, though.
Make Sure The Name Is Available
The last thing you want to do is go full speed ahead with your brand and create taglines for it and other things … and then find out that it’s already being used. That can be a potentially humiliating mistake … and wind up costing you a lot of money that you otherwise would not have had to spend.
There are ways that you can avoid this. You won’t have to spend a penny when you run your brand through the Trademark Electronic Search System tool on the United States Patent and Trademark website. It will tell you if there are any applications or prior usage of what you want. You can also put certain keywords into search engines and see what they show. Go to the Department of Corporations website and do a corporation search. If all looks clear, then you can go register the name.
Make Sure You Don’t Go Overboard With The Brand Name
While you want to be able to command people’s attention and have your name stick out in their minds, you are walking a very, very thin tightrope between being clever and too cute. People are going to have to remember how to spell the name and if it is hard to remember, then that is a lost client that you could have retained. Think about that when creating the name. Namify can help you here.
Not only do you want them to be able to spell it, but you also want them to be able to say it. Otherwise, you could wind up having people going to a completely different site and getting frustrated. Word of mouth is important and inadvertently silencing that aspect is something that will hurt you in both the short and the long run. Paying attention to details like this can really give you an early boost when you are starting out with your brand.
Try To Be Simple
People like short words, especially when it comes to remembering brands. Think of the big companies out there – Apple, Google, Microsoft, and Nike, among others. They have a short name that is easy to remember. While a two-word brand is not the kiss of death, you would be better off going with a single word. That can play a big part in your brainstorming.
Of course, business can be fickle. You can have the best brand name, but the whims of the market can be hard to read. There’s some luck involved. But doing the above could help guide the winds of fortune on your way.
