Recruiting talented professionals is not a task to take lightly. In addition to offering a competitive commission or booth rental pay structure, you will want to showcase your salon culture, values, and standards to attract qualified stylists.
Avoid letting your website say you are “not currently hiring.” It is an instant turn-off to potential applicants.
Networking
Whether you’re a new hairstylist looking for work, a seasoned stylist who needs to change salons, or a spa owner looking to expand your book, networking is an essential part of building a business. It’s also a great way to find new clients and build trust.
Ask your clients to recommend you to their friends, family, and co-workers. Offer a free haircut, bang trim blowout, or even a particular style for a formal event to encourage them to spread the word.
Post photos of your team on social media and briefly describe each person’s specializations. It will help prospective clients relate to your team and create a welcoming vibe when they walk through the door.
Social Media
Regarding social media, the goals of salons can vary from attracting new clients to engaging with existing ones. Regardless of the dream, it’s crucial to understand how to use these tools to their advantage best.
Posting pictures that showcase the work of the team and offering a short biography for each member helps customers easily relate to the professionals in the salon. It also shows you have a couple of experts dedicated to providing the best services.
When possible, it’s also important to collaborate with influencers to grow your audience and make your salon stand out online. Sharing a post that includes a tag of a client and encouraging them to give your salon a five-star review is a great way to attract new customers and show current clients that you care about their feedback.
Press
Getting your salon work highlighted in the community press is one of the best methods to draw in new customers and land a hairstylist jobs Palm Beach Gardens, FL. The top talent in town may even come looking for your position if you get the proper publicity.
It’s also a good idea to have a page on your website that says “We’re Hiring” or, better yet, make it so that you always accept applications. Social media and text message marketing to keep current clients engaged is another excellent way to grow the salon business.
Introducing loyalty programs is another excellent way to retain current clients and encourage them to refer friends. Loyal customers generate a third more revenue than first-time clients, so it’s worth the extra effort to treat them like royalty.
Referrals
During the point of sale, ask your clients if they have three friends who would benefit from coming in for a haircut or hair color. It is a simple strategy that works.
You can also encourage your team members to tell their friends about the referral program by rewarding them for their efforts, such as giving them points or bumping them up a loyalty tier if they refer someone. These rewards can be easily communicated through your website, social media, and email marketing.
Ensure your salon website says that you’re hiring and always gives the impression that you’re open to applications, even if you aren’t looking for new stylists. That way, you can attract the best candidates without wasting time sifting through unsuitable resumes.
Personal Referrals
When looking for a hairstylist to add to your salon team, don’t forget to ask your current stylists for help. They may know someone unhappy at their current job or just left beauty school and is looking for a place to build their career.
Start by creating a salon referral program. Decide what perks you want to offer clients who refer new business, such as a discount on their next service or a free product. Be sure to include the average lifetime value of a client in your calculation so you’re not being too stingy with incentives.
Once your salon is staffed, ensure it has a robust online presence by posting reviews and claiming your business on Google and other directory sites. It’s also helpful to host events that encourage customers to bring in friends.
