Robots are launching, and they are delivering pizza.
In Houston, Domino’s is launching a robot car delivery system this week to some selected customers.
Those who want this service will have their pizza or pie come to them in a fully autonomous vehicle that Nuro made.
How will it work?
People in Woodland Heights, which is a neighborhood based in Houston, can opt for the robot delivery option.
Once they do, they will get a text with the car location updates and a numerical code that they will use to receive their order.
Once the car arrives with the delivery, you enter the number you receive on the touchscreen of the bot, and the car will open to give you the food you ordered.
The first car that will completely autonomous is the Nuro’s robot car. It will give a human-free vehicle that will deliver the food and got approved by the Department of Transportation last year from the US.
This is not the first time that Domino’s entered the world of autonomous deliveries.
In 2017, Domino’s based in Michigan used a Ford Fusion hybrid that is self-driving to deliver food to customers they chose randomly in Ann Arbor, Michigan.
Also, in 2013, in the United Kingdom, Domino tested delivering pizzas using drones.
Such experiments are not only important but also useful to start innovation and a buzz for the company. For now, customers do not have to worry about a huge shift in the way their food gets delivered.
Regarding this innovation, Domino’s chief innovation officer and senior vice president, Dennis Maloney, said:
“There is still so much for our brand to learn about the autonomous delivery space. This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot, and how it affects store operations.”
However, Domino’s is not the first pizza company to work with such technology. Pizza Hut in 2017 announced that they are working with Toyota to create a delivery car that is fully autonomous.
Self-driving vehicles are far from being mainstream. Self-driving companies thought that the technology and road they have will make it easier to make self-driving vehicles. However, it has gotten proved that it’s harder than expected, and companies are missing the deadlines they set.