You want to do a (search engine optimization) SEO audit to add value to your website and improve marketing decisions. When you analyze the most vital components of your SEO efforts, you can create an action plan to improve your organic search results.
Always Start by Looking at Your Competitors
It most likely stands to reason that you and your competitors are trying to rank for the same keywords. With that in mind, the first step of any good SEO Site Audit Checklist is to see what keywords competitors are trying to rank for as well as their domain authority, inbound links, and estimated monthly search traffic.
Put all of this information in a chart side-by-side with your performance. This chart is a great way to see any gaps between you and your competitors.
Make Sure You Understand How Your Site Is Being Crawled and Indexed
Crawling is the process of how your site gets read by a search engine, and indexing is how pages on your site get added to search results. This process is one of the cornerstones of successful SEO.
Visit the Google Search Console to ensure that your site is correctly crawled and indexed. Review your robots.txt file to see if any resources are getting blocked and ensure the file meets the correct protocols.
Carefully Evaluate the Content on Your Site
When you thoroughly analyze the content on your site, you better understand which types of pages drive traffic to your site. It is crucial to analyze the content on your page from the perspective of both search engines and potential users.
Take the time to understand how long users spend engaging with the content. Ensure that there are no duplicate forms of content such as target keywords, meta descriptions, or page titles.
Make Sure That Every Aspect of Your Website Is Properly Optimized
It is vital to understand that visitors to your website and search engines will consume the content found on your site in different ways. When you work to do on-site page optimization, you can appeal to both audiences.
Go through your site with a fine tooth comb and ensure all elements work correctly. This process means looking for things such as header tags, the length of your page titles, and having items such as alt tags on your images.
Coming up with a good SEO site audit checklist will help you to make sure that all boxes of your website get appropriately checked. When this audit gets done regularly, it ensures website owners that their site operates in the most efficient and productive manner possible.
