Marketing your brand can be difficult. As a business owner, you have to ensure that you are creating content (both online and offline) in order to promote the brand. There are tons of different ways that you can promote your brand, so it is important to pick the right strategy for what you want to achieve with your brand. In this blog post, we will discuss marketing tips and tricks on how to promote your brand!
Offer free samples of products or services to influencers
Offer free samples of your product to influencers such as celebrities, bloggers, and other social media stars. This will get their attention and brand awareness for a future purchase at no cost.
You can also try giving away free accessories with your logo on them. Purchasing custom t-shirts, hats, balloons, or even purchasing custom memory cards and then giving them away is a common strategy for raising brand awareness. Especially if your brand is new.
If influencers are seen with your brand, your company will have a better chance of being seen and recognized and you and the influencer both may even be able to make some money on Instagram by posting content about your brand.
Use social media channels to share your content
Social media pages work both ways for brand promotion. You can use your brand’s channels to promote other pages or brands and they can also share your brand as well.
You can share content on social media platforms like Facebook, Twitter, Instagram. After that, create a blog where you would post information about your brand, and in the end, make sure to post pictures of the company logo and tag it with #brandname so people know what brand is in the picture.
The strength of social media was until recently underestimated, but it is very much worth investing time and money in brand promotion through social media.
Be sure to check out this dentist on Columbia that has managed to use social media to its advantage.
Host a giveaway for your product or service on Facebook, Twitter, and Instagram
Giveaways are great ways to get your followers engaged and excited about what you have to offer.
Giveaway prizes can be a great incentive for people to share their thoughts on your products or service online, leading more of them into the sales funnel where they will become customers themselves.
If you’re looking for some giveaways ideas, check out these examples: Twitter contest with #FollowFriday hashtag, Instagram love-offers (share pictures of why you love our company), Facebook “like” giveaway campaign (run this each week).
Create an email newsletter that is sent out monthly with updates from you and your company
Email marketing is one of the most powerful marketing tools for your company. It is relatively easy to do and it can generate a substantial amount of email leads so you should make sure that you are doing this!
There are many ways in which email marketing campaigns can be structured, but the key thing is consistency:
For example, if you post something on Facebook or Twitter once every week then make sure that also happens with email updates! This gives people an expectation of when they will see new content from your company and builds trust between them and your brand.
Include one call to action (CTA) per email such as “Download our latest eBook” or “Join us at these upcoming workshops.” These CTAs prompt subscribers to take some kind of action that will require emailing you.
Some email marketing services like Mailchimp also have templates for promotional campaigns, so check these out and see if they are relevant to your company!
CTAs can be embedded in the email itself or included on a link below the text of an email. You should test which one works best for you – sometimes CTAs at the bottom may not get read because people are used to scrolling past them when they hit “send.”
It’s important to find out who your target audience is before starting an email campaign: what age group do they fall into? What gender? What country? This helps inform how often emails should go out as well as content within each email.
Find ways for your customers to interact with you – contests, polls, surveys, etcetera.
Give them a way to contact you. This could be through social media or email, but it should also include your phone number and address. A lot of people prefer not to interact with companies on the internet for safety reasons so make sure they know how to find you offline as well.
Offer incentives like discounts and exclusive offers just for following your brand on Facebook or Twitter that only lasts for the duration of their follower status. These are great ways to give customers an incentive while still maintaining control over who has access to what content by requiring followership in order to receive these benefits!
The other important thing is consistency – always being there when someone needs help, when something goes wrong, or even just providing tips about how to use your products. You want people to feel like they’re talking with a friend, not some faceless company that doesn’t care about them, so be there for the customer and don’t abandon them once you’ve made their purchase!
Maximize the power of word-of-mouth marketing
Since the beginning of advertising, word-of-mouth marketing has been an essential tool in building brands. As consumers, we can’t help but talk about products that are noteworthy or great and tell our friends and family wherever possible. Word-of-mouth is second only to television as a way for advertisers to reach their audience.
And it’s an affordable option: Companies don’t have to shell out millions of dollars on commercials with which they hope you’ll remember them when you’re ready to buy something new -instead, they rely on people like us telling each other how much fun this product was or what a quality food this is by simply talking amongst ourselves!
So if I want my brand to be seen more often because it’s related to food, I should encourage people to talk about it?
Yes! The power of word-of-mouth advertising is in the conversation. Remember that we’re all constantly talking with each other and if you want your brand talked about, make sure you have something worth telling your friends about–something valuable or interesting or entertaining enough they can’t wait to tell someone else.
We’ve covered a lot of ground in this post, but there are still plenty more marketing tactics you can explore to grow your business. Start by taking the ones that seem most appropriate for your company and give them a try. Remembering what we talked about here should be enough to get you started on the path towards success with digital marketing!
